Sources
Figures on the channel-cost chart are static ranges, not live fetches. trouvé's $4 to $7 is measured from verified in-store visits. Other channels are modeled or unpublished for visit-level attribution.
Where local marketing money goes, and what it buys (October 2026, PDF)
trouvé's channel comparison for local businesses; every figure sourced on the page.
WordStream / LocaliQ 2026 CPC benchmarks
Restaurant category: about $0.45 average CPC on social, $2.05 on search. Visit cost is modeled from clicks, not door counts.
Link forthcoming.
Valpak published insert pricing and redemption ranges
Direct mail coupon cost per redemption before the face-value discount, from published insert pricing and typical redemption ranges.
Link forthcoming.
Small-market radio and print rate ranges
Local radio and print can be bought, but they do not produce a verified in-store visit count, so they are not measurable on this chart.
Link forthcoming.